Detailed Reply And Comment On Ratchford's Paper On Product Characteristics Ladd, George Zober, Martin
dc.contributor.department Economics 2018-02-16T09:12:47.000 2020-06-30T02:11:35Z 2020-06-30T02:11:35Z 2015-05-18 1979-10-01
dc.description.abstract <p>In the September 1977 issue (vol. 4) of Journal of Consumer Research« we published an article "Model of Consumer Reaction to Product Characteristics." The June 1979 issue (vol. 6) of this same journal contained an article "Operationalizing Economic Models of Dnand for Product Characteristics" by Brian T. Ratchford that criticized our paper and presented an alternative approach. The June 1979 issue also contained a brief Comment by us on the Ratchford paper. A requirement for brevity imposed by the editor made it impossible for us to present our position in full. This report presents more detail on our arguments. All references to literature in this paper refer to one of the three articles cited previously or to references cited in one of the June 1979 articles.'</p>
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dc.identifier.articleid 1098
dc.identifier.contextkey 7114414
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath econ_las_staffpapers/84
dc.source.bitstream archive/|||Sat Jan 15 02:10:51 UTC 2022
dc.title Detailed Reply And Comment On Ratchford's Paper On Product Characteristics
dc.type article
dc.type.genre report
dspace.entity.type Publication
relation.isOrgUnitOfPublication 4c5aa914-a84a-4951-ab5f-3f60f4b65b3d
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