Revitalizing Rural Development through Cultivating Fashion Entrepreneurship: An Exploratory Study on Small Fashion Retail Businesses in Mississippi, USA

Date
2018-01-01
Authors
Lang, Chunmin
Liu, Chuanlan
Kobia, Carolina
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Given the importance of entrepreneurship in small retail businesses on economies, and the challenges they are facing, the objectives of this study are (1) to explore how can rural small business adapt to retail disruption in Mississippi, and (2) to develop research-based application models to help rural small businesses in order to increase economic impacts and to promote continued community economic growth.

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