Business Communication Practices From Employers’ Perspectives
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This study investigates the meaning of communication skills from employers’ perspectives. Students enrolled in a business communication course were asked to contact potential employers in their fields of interest, requesting information about important communication skills in those fields. Using content analysis, two coders familiar with business communication analyzed 52 of the resulting open-ended responses. The analysis of 165 skills suggests employers recall oral communication more frequently than written, visual, or electronic communication skills. Of oral communication subskills, interpersonal communication was mentioned more than other workplace communication skills.
This article is published as Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). Business communication practices from employers’ perspectives. Business and Professional Communication Quarterly, 79, 300-316. doi:10.1177/2329490616644014. Posted with permission.