Apparel Mass Customization: Barriers to Strategic Growth

Date
2013-01-01
Authors
Senanayake, Muditha
Vang, Mai
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Altmetrics
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Abstract

Mass production (MP), Mass Customization (MC) and Fast Fashion (FF) compete in the market place today for the consumer’s purchase decision for apparel. MC is a concept where customer is given the opportunity to participate in the product decision process with regard to its design, fit, fabrication, color and features, in combination of one or many, before the product is purchased.

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