A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps

Date
2010-01-01
Authors
Fiore, Ann Marie
Fitzpatrick, Janet
Fiore, Ann
Sadachar, Amrut
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Altmetrics
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

This is a description of a course emphasizing how brand identity guides development of every aspect of the consumer offering, including, including the design of the product, of relevance to apparel design students, and the consumer environment, of relevance to merchandising students.

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This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.

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