A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps

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dc.contributor.author Fiore, Ann Marie
dc.contributor.author Fitzpatrick, Janet
dc.contributor.author Fiore, Ann
dc.contributor.author Sadachar, Amrut
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T10:05:08.000
dc.date.accessioned 2020-06-29T22:47:06Z
dc.date.available 2020-06-29T22:47:06Z
dc.date.copyright Fri Jan 01 00:00:00 UTC 2010
dc.date.embargo 2014-11-13
dc.date.issued 2010-01-01
dc.description.abstract <p>This is a description of a course emphasizing how brand identity guides development of every aspect of the consumer offering, including, including the design of the product, of relevance to apparel design students, and the consumer environment, of relevance to merchandising students.</p>
dc.description.comments <p>This proceeding is from the <em>67th Annual Conference of the International Textile and Apparel Association</em> (2010): pp. 1-2. Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/88/
dc.identifier.articleid 1082
dc.identifier.contextkey 6354046
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/88
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2201
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/88/2010_Fiore_RedesignedAesthetics.pdf|||Sat Jan 15 02:16:57 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Marketing
dc.subject.disciplines Sales and Merchandising
dc.subject.keywords aesthetics
dc.subject.keywords branding
dc.title A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication 875f5249-8eee-494f-88ff-fd57f123640c
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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