Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success
| dc.contributor.author | Fiore, Ann Marie | |
| dc.contributor.author | Niehm, Linda | |
| dc.contributor.author | Fiore, Ann | |
| dc.contributor.author | Hurst, Jessica | |
| dc.contributor.author | Son, Jihyeong | |
| dc.contributor.author | Sadachar, Amrut | |
| dc.contributor.department | Department of Apparel, Events, and Hospitality Management | |
| dc.date | 2018-02-15T10:05:29.000 | |
| dc.date.accessioned | 2020-06-29T22:47:04Z | |
| dc.date.available | 2020-06-29T22:47:04Z | |
| dc.date.copyright | Sat Jan 01 00:00:00 UTC 2011 | |
| dc.date.embargo | 2014-11-13 | |
| dc.date.issued | 2011-01-01 | |
| dc.description.abstract | <p>The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success.</p> | |
| dc.description.comments | <p>This proceeding is from the <em>68th Annual Conference of the International Textile and Apparel Association</em> (2011): pp. 1-2. Posted with permission.</p> | |
| dc.identifier | archive/lib.dr.iastate.edu/aeshm_conf/85/ | |
| dc.identifier.articleid | 1085 | |
| dc.identifier.contextkey | 6354233 | |
| dc.identifier.s3bucket | isulib-bepress-aws-west | |
| dc.identifier.submissionpath | aeshm_conf/85 | |
| dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/2198 | |
| dc.language.iso | en | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/aeshm_conf/85/2011_Fiore_EntrepreneurialMarketing.pdf|||Sat Jan 15 02:12:21 UTC 2022 | |
| dc.subject.disciplines | Entrepreneurial and Small Business Operations | |
| dc.subject.disciplines | Hospitality Administration and Management | |
| dc.subject.disciplines | Marketing | |
| dc.subject.disciplines | Sales and Merchandising | |
| dc.subject.keywords | entrepreneur | |
| dc.subject.keywords | branding | |
| dc.subject.keywords | 4Es | |
| dc.subject.keywords | success | |
| dc.title | Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success | |
| dc.type | article | |
| dc.type.genre | conference | |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 875f5249-8eee-494f-88ff-fd57f123640c | |
| relation.isOrgUnitOfPublication | 5960a20b-38e3-465c-a204-b47fdce6f6f2 |
File
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- 2011_Fiore_EntrepreneurialMarketing.pdf
- Size:
- 1.04 MB
- Format:
- Adobe Portable Document Format
- Description: