How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers

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2011_Fiore_HowCultural.pdf (1.06 MB)
Date
2011-01-01
Authors
Chen, Wei-chen
Fiore, Ann Marie
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Apparel, Events and Hospitality Management
Abstract

The study investigated the effects of cultural differences on perceived benefits, the effects of cultural values on attitude toward pop-up retail, the effect of attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.
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This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.
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https://dr.lib.iastate.edu/handle/20.500.12876/2197
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Fashion Business
International Business
Marketing
Sociology of Culture
Keywords
Pop-up, cultural values, independent self, interdependent self
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Sat Jan 01 00:00:00 UTC 2011
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Conference Proceedings and Presentations