How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers

Date
2011-01-01
Authors
Chen, Wei-chen
Fiore, Ann Marie
Fiore, Ann
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Altmetrics
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

The study investigated the effects of cultural differences on perceived benefits, the effects of cultural values on attitude toward pop-up retail, the effect of attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.

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This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

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