How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers
Is Version Of
The study investigated the effects of cultural differences on perceived benefits, the effects of cultural values on attitude toward pop-up retail, the effect of attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.