How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers
dc.contributor.author | Chen, Wei-chen | |
dc.contributor.author | Fiore, Ann Marie | |
dc.contributor.author | Fiore, Ann | |
dc.contributor.department | Department of Apparel, Events, and Hospitality Management | |
dc.date | 2018-02-15T10:05:43.000 | |
dc.date.accessioned | 2020-06-29T22:47:04Z | |
dc.date.available | 2020-06-29T22:47:04Z | |
dc.date.copyright | Sat Jan 01 00:00:00 UTC 2011 | |
dc.date.embargo | 2014-11-13 | |
dc.date.issued | 2011-01-01 | |
dc.description.abstract | <p>The study investigated the effects of cultural differences on perceived benefits, the effects of cultural values on attitude toward pop-up retail, the effect of attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.</p> | |
dc.description.comments | <p>This proceeding is from the <em>68th Annual Conference of the International Textile and Apparel Association</em> (2011): pp. 1-2. Posted with permission.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/aeshm_conf/84/ | |
dc.identifier.articleid | 1086 | |
dc.identifier.contextkey | 6354518 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | aeshm_conf/84 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/2197 | |
dc.language.iso | en | |
dc.source.bitstream | archive/lib.dr.iastate.edu/aeshm_conf/84/2011_Fiore_HowCultural.pdf|||Sat Jan 15 02:10:49 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.disciplines | International Business | |
dc.subject.disciplines | Marketing | |
dc.subject.disciplines | Sociology of Culture | |
dc.subject.keywords | Pop-up | |
dc.subject.keywords | cultural values | |
dc.subject.keywords | independent self | |
dc.subject.keywords | interdependent self | |
dc.title | How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers | |
dc.type | article | |
dc.type.genre | conference | |
dspace.entity.type | Publication | |
relation.isAuthorOfPublication | 875f5249-8eee-494f-88ff-fd57f123640c | |
relation.isOrgUnitOfPublication | 5960a20b-38e3-465c-a204-b47fdce6f6f2 |
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