What to Expect for Unfamiliar Brands? Role of Schema, Transparency and Skepticism for Apparel Brands’ Pro-Environmental Messages

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0-MB_Bhaduri_What_to_Expect_for_Unfami.pdf (122.42 KB)
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2018-01-01
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Bhaduri, Gargi
 Copeland, Lauren
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https://dr.lib.iastate.edu/handle/20.500.12876/52217
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