Brand Image and Evaluation Factors of Fashion Product Advertisement
dc.contributor.author | Lee, Hyun-Jung | |
dc.contributor.author | Lee, Ji-Yeon | |
dc.contributor.author | Lee, Kyu-Hye | |
dc.date | 2018-10-19T00:37:49.000 | |
dc.date.accessioned | 2020-06-30T05:29:27Z | |
dc.date.available | 2020-06-30T05:29:27Z | |
dc.date.issued | 2013-01-01 | |
dc.description.abstract | <p>Brand image is a collection of things related with brand that consumers have in the memory (Keller, 1993) and corporations are making much efforts to build a brand image and advertisement has been used as a major method to inform the brand image. Advertisement is communication message performed for the purpose of positively change the consumer’s emotion for corporations, brands and trademarks.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/157/ | |
dc.identifier.articleid | 2589 | |
dc.identifier.contextkey | 11934661 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2013/presentations/157 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/50215 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/157/2013_ITAA_MMVP_014.pdf|||Fri Jan 14 20:45:16 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.keywords | Brand Image | |
dc.subject.keywords | Advertising Image | |
dc.subject.keywords | Advertisement Evaluation Factors | |
dc.title | Brand Image and Evaluation Factors of Fashion Product Advertisement | |
dc.type | event | |
dc.type.genre | event | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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