Brand Image and Evaluation Factors of Fashion Product Advertisement Lee, Hyun-Jung Lee, Ji-Yeon Lee, Kyu-Hye 2018-10-19T00:37:49.000 2020-06-30T05:29:27Z 2020-06-30T05:29:27Z 2013-01-01
dc.description.abstract <p>Brand image is a collection of things related with brand that consumers have in the memory (Keller, 1993) and corporations are making much efforts to build a brand image and advertisement has been used as a major method to inform the brand image. Advertisement is communication message performed for the purpose of positively change the consumer’s emotion for corporations, brands and trademarks.</p>
dc.identifier archive/
dc.identifier.articleid 2589
dc.identifier.contextkey 11934661
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/157
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Fri Jan 14 20:45:16 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Brand Image
dc.subject.keywords Advertising Image
dc.subject.keywords Advertisement Evaluation Factors
dc.title Brand Image and Evaluation Factors of Fashion Product Advertisement
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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