An Examination of Male Consumers’ Attitude toward Using Fit Mass-customizationand Intention of buying Fit Mass-customized Apparel
dc.contributor.author | Yang, Jung-ha | |
dc.contributor.author | Chen-Yu, Jessie | |
dc.date | 2019-03-11T17:01:36.000 | |
dc.date.accessioned | 2020-06-30T05:31:06Z | |
dc.date.available | 2020-06-30T05:31:06Z | |
dc.date.issued | 2013-01-01 | |
dc.description.abstract | <p>The purposes of the current study are (a) to develop a framework to examine the factors that influence consumer attitude toward using fit MC and intention of buying fit masscustomized apparel, and (b) to identify the characteristics of male consumers who have a greater intention of buying fit mass-customized apparel. Based on the purposes of the study, a conceptual model was developed through the integration of the Theory of Planned Behavior (Ajzen, 1991), Technology Acceptance Model (Davis, 1989), and previous propositions and study findings, and was used as the framework of the research.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/87/ | |
dc.identifier.articleid | 2460 | |
dc.identifier.contextkey | 11912337 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2013/presentations/87 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/50441 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/87/2013_ITAA_CB_053.pdf|||Sat Jan 15 02:15:46 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.disciplines | Fashion Design | |
dc.subject.disciplines | Fiber, Textile, and Weaving Arts | |
dc.subject.keywords | mass-customization | |
dc.subject.keywords | fit | |
dc.subject.keywords | consumer characteristics | |
dc.subject.keywords | attitude | |
dc.subject.keywords | purchase intention | |
dc.title | An Examination of Male Consumers’ Attitude toward Using Fit Mass-customizationand Intention of buying Fit Mass-customized Apparel | |
dc.type | event | |
dc.type.genre | event | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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