Rural quilt shop entrepreneurs in Iowa: Pull and push motivations

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2017-01-01
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Aultman, Jody
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Marcketti, Sara
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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General systems theory can explain how the quilt shop owner's happiness is generated in rural communities in Iowa. General systems theory is based on relationships of the parts to the whole. There are three elements involved in systems theory: input, throughput, and output (Lovingood & Firebaugh, 1978). The input in this study was the pull factors including opportunity, independence, challenge and achievement, and money, and the push factors include family and job related issues. The throughput would be the quilt shop itself, and the output is the happiness factors including customers, relationships and passion. The feedback loop goes from the happiness of the quilt shop owners back to the pull and push factors of entrepreneurship. References Lovingood, R. P., & Firebaugh, F. M. (1978). Household task performance roles of husbands and wives. Home Economics Research Journal, 7(1), 20-33.

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