General systems theory can explain how the quilt shop owner's happiness is generated in rural communities in Iowa. General systems theory is based on relationships of the parts to the whole. There are three elements involved in systems theory: input, throughput, and output (Lovingood & Firebaugh, 1978). The input in this study was the pull factors including opportunity, independence, challenge and achievement, and money, and the push factors include family and job related issues. The throughput would be the quilt shop itself, and the output is the happiness factors including customers, relationships and passion. The feedback loop goes from the happiness of the quilt shop owners back to the pull and push factors of entrepreneurship. References Lovingood, R. P., & Firebaugh, F. M. (1978). Household task performance roles of husbands and wives. Home Economics Research Journal, 7(1), 20-33.