Generation Y's attitudes towards apparel labeled with organic, recycled and fair trade

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dc.contributor.author Hwang, Chanmi
dc.contributor.author Lee, Young-A
dc.date 2018-10-22T11:48:25.000
dc.date.accessioned 2020-06-30T05:30:15Z
dc.date.available 2020-06-30T05:30:15Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Generation Y (Gen Y), a large and powerful consumer segment with a long future of potential consumer decisions, is now entering young adulthood (Lee & Hill, 2012). This generation has a considerable buying power that grabs the attention of apparel companies promoting corporate social responsibility (CSR)−the responsibility of an organization for the impacts of its activities on society, the environment and its own prosperity. However, Bhaduri and Ha-Brookshire (2011) states that Gen Y consumers are skeptical about labels and promotional CSR messages than previous generations. This may mean these consumers look for products with CSR activities when perceiving the activities to be reasonable and authentic.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/258/
dc.identifier.articleid 2690
dc.identifier.contextkey 11940752
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/258
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50327
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/258/2013_ITAA_SSR_012.pdf|||Fri Jan 14 22:59:31 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.keywords Apparel
dc.subject.keywords corporate social responsibility
dc.subject.keywords generation Y
dc.subject.keywords sustainability
dc.title Generation Y's attitudes towards apparel labeled with organic, recycled and fair trade
dc.type event
dc.type.genre event
dspace.entity.type Publication
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