Perceived Usefulness and Perceived Ease of Use of New Technologies Described by Chinese Textile and Apparel Firm Owners and Managers

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2018-01-01
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Wang, Baolu
Ha-Brookshire, Jung
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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Abstract

In order to assess the Textile and Apparel firms' technology acceptance behavior, semi-structured in-depth interviews were conducted in this paper. A total of 13 firm owners/senior managers from 13 different Chinese Textile and Apparel firms were interviewed by the researchers. Two major themes of perceived usefulness and three themes of perceived ease of use were generated from this study, working as fundamental determinants of firms' technology acceptance. The study findings highlight the need for new ways to measure perceived usefulness and perceived ease of use that could successfully assess Textile and Apparel firms' determinants of new technology acceptance, which will further develop appropriate technology acceptance model at the firm level.

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