The Effectiveness of Facebook Ads - An Experiment with a Small Business

dc.contributor.author	Chen, Runying
dc.date	2018-10-19T00:38:56.000
dc.date.accessioned	2020-06-30T05:34:09Z
dc.date.available	2020-06-30T05:34:09Z
dc.date.issued	2015-11-11
dc.description.abstract	<p>The purpose of this study was to evaluate the effectiveness of Facebook ad by a small business through experimentation with 12 boosted ads on its Facebook page. The specific objectives were: to generate average Facebook ad performance measures from 12 paid ads, to compare average performance measures between six $15.00 ads and six $25.00 ads, to evaluate this small business’ Facebook ad performance measures against Facebook ad industry benchmarks, and to identify sales and consumer comments generated by these 12 Facebook ads.</p>
dc.identifier	archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/47/
dc.identifier.articleid	1162
dc.identifier.contextkey	9269360
dc.identifier.s3bucket	isulib-bepress-aws-west
dc.identifier.submissionpath	itaa_proceedings/2015/posters/47
dc.identifier.uri	https://dr.lib.iastate.edu/handle/20.500.12876/50872
dc.relation.ispartofseries	International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream	archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/47/MVP_Chen_FacebookAdEffectiveness.pdf\|\|\|Sat Jan 15 00:24:51 UTC 2022
dc.title	The Effectiveness of Facebook Ads - An Experiment with a Small Business
dc.type	event
dc.type.genre	event
dspace.entity.type	Publication
relation.isSeriesOfPublication	5d0f3f8c-2190-47b2-bb58-b59e2d1740d5

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