The Effectiveness of Facebook Ads - An Experiment with a Small Business

Date
2015-11-11
Authors
Chen, Runying
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Altmetrics
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Abstract

The purpose of this study was to evaluate the effectiveness of Facebook ad by a small business through experimentation with 12 boosted ads on its Facebook page. The specific objectives were: to generate average Facebook ad performance measures from 12 paid ads, to compare average performance measures between six $15.00 ads and six $25.00 ads, to evaluate this small business’ Facebook ad performance measures against Facebook ad industry benchmarks, and to identify sales and consumer comments generated by these 12 Facebook ads.

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