Diffusion of Appearance Information from Consultant to Client

Date
2013-01-01
Authors
Saiki, Diana
Nam, Jinhee
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

The purpose of this study was to examine how a client’s perceived similarity to (homophily) and differences (heterophily) from a stylist impacts adoption of a fashion message. The stylist or appearance consultant is a significant influencer in the fashion industry, creating new looks and sellable fashions (Shala, 2012). Appearance messages, unlike other products, can be complex given the fashion look, the individual wearer, and the various contexts where it is found (Damhorst, 1999).

Comments
Description
Keywords
Citation
DOI
Source