Diffusion of Appearance Information from Consultant to Client

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dc.contributor.author Saiki, Diana
dc.contributor.author Nam, Jinhee
dc.date 2018-10-19T06:03:04.000
dc.date.accessioned 2020-06-30T05:29:01Z
dc.date.available 2020-06-30T05:29:01Z
dc.date.issued 2013-01-01
dc.description.abstract <p>The purpose of this study was to examine how a client’s perceived similarity to (homophily) and differences (heterophily) from a stylist impacts adoption of a fashion message. The stylist or appearance consultant is a significant influencer in the fashion industry, creating new looks and sellable fashions (Shala, 2012). Appearance messages, unlike other products, can be complex given the fashion look, the individual wearer, and the various contexts where it is found (Damhorst, 1999).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/103/
dc.identifier.articleid 2476
dc.identifier.contextkey 11912565
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/103
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50156
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/103/2013_ITAA_FS_005.pdf|||Fri Jan 14 18:18:17 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.keywords Communication
dc.subject.keywords Diffusion
dc.subject.keywords Consulting
dc.title Diffusion of Appearance Information from Consultant to Client
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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