Veterinarians have, for several years, seen the need for a public relations program in their organizational set-ups. Many of these constituent organizations have gone out on their own to achieve remarkable progress in telling the story of our profession to the general public. Practically all of the veterinary organizations which have accomplished a public relations program have directed it toward the newspapers, either through a professional public relations consultant or by som~ committee of their own which has seen to it that the press of their area had been fully acquainted with veterinary problems and the advantages which the public can gain by knowledge of a veterinarian's assistance.