Exploring College Students’ Clothing Fit Perception and Overall Fit Satisfaction in General
Damhorst, Mary Lynn
Consumers regard clothing fit as the most crucial factor in determining overall satisfaction with garments (Pisut & Connell, 2007). However, individual body variations coupled with the lack of standardization of sizing systems in the apparel industry complicate our understanding of consumer perspectives on fit. Studies over the past 30 years in fashion design and product development have focused primarily on finding ways to improve physical fit by relying on experts’ opinions (Ashdown, Loker, Schoenfelder & Lyman-Clarke, 2004; Ashdown & O’Connell, 2006; Frost, 1988; Loker, Ashdown & Schoenfelder, 2005).