Understanding College Students’ Attitudes toward Made in USA Apparel Products: Exploration of Projective Techniques

Date
2014-01-01
Authors
Yan, Ruoh-Nan (Terry)
Podmore, Miranda
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Department
Abstract

In recent years, manufacturing of apparel products in America has been increasing due to growing consumer demand, changing business models, and rising government support. Although previous research in country-of-origin (COO) literature has examined consumers’ attitudes towards American made products, many studies have focused on how consumers utilized country information as a product attribute to help them evaluate the quality of the products and to understand consumers’ views about products manufactured in developed countries vs. developing countries (e.g., Samiee, 1994).

Comments
Description
Keywords
Citation
DOI
Source