Understanding College Students’ Attitudes toward Made in USA Apparel Products: Exploration of Projective Techniques

Date
2014-01-01
Authors
Yan, Ruoh-Nan (Terry)
Podmore, Miranda
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Abstract

In recent years, manufacturing of apparel products in America has been increasing due to growing consumer demand, changing business models, and rising government support. Although previous research in country-of-origin (COO) literature has examined consumers’ attitudes towards American made products, many studies have focused on how consumers utilized country information as a product attribute to help them evaluate the quality of the products and to understand consumers’ views about products manufactured in developed countries vs. developing countries (e.g., Samiee, 1994).

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