Understanding College Students’ Attitudes toward Made in USA Apparel Products: Exploration of Projective Techniques

Abstract

<p>In recent years, manufacturing of apparel products in America has been increasing due to growing consumer demand, changing business models, and rising government support. Although previous research in country-of-origin (COO) literature has examined consumers’ attitudes towards American made products, many studies have focused on how consumers utilized country information as a product attribute to help them evaluate the quality of the products and to understand consumers’ views about products manufactured in developed countries vs. developing countries (e.g., Samiee, 1994).</p>