Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market
The purpose of this study was twofold: (1) to revisit conceptual frameworks and existing models in order to develop a revised adoption model, and (2) to empirically test the proposed model by establishing distinct segments within a consumer fashion market.
This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.