Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market

Date
2006-11-01
Authors
Karpova, Elena
Hodges, Nancy
Karpova, Elena
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract

The purpose of this study was twofold: (1) to revisit conceptual frameworks and existing models in order to develop a revised adoption model, and (2) to empirically test the proposed model by establishing distinct segments within a consumer fashion market.

Comments

This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.

Description
Keywords
Citation
DOI
Source