Many veterinary students are minimally aware of public attitudes toward themselves as a group and toward their profession. As veterinary students, we are under considerable scholastic pressure; we attend classes with other veterinary students for four years and frequently our social contacts are only with other veterinary students. These factors encourage myopia toward and a lack of awareness of our public image. Favorable and respectful opinions of Veterinary Medicine are desirable for each member of the public is a potential user of our services