Biomimicry: A Counter Response to the Red Queen
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Multidisciplinary fields are incorporating biomimicry by creating technologies and ways of thinking that imitate the natural world. Specifically, material sciences are employing biomimicry to outsmart a biological challenge, the antibacterial battle. The majority of modern day antibacterial products boast a 98% kill rate when it comes to germs. Through the use of catchy slogans and user-friendly imagery, the masses generally feel safe from germ infestation after using these antibacterial products.