What's Mine is Yours: Does Fashion Leadership Impede Clothing Renting and Swapping?

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2015-11-12
Authors
Lang, Chunmin
Armstrong, Cosette
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Altmetrics
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The purpose of this study was to explore the potential influence of fashion leadership on consumers’ intention to rent or swap clothing, and to investigate the roles of demographics, including age, income and education, in this relationship. The findings of this study will provide a better understanding about the relationship between fashion leadership and clothing renting and swapping behaviors. This understanding will contribute to future strategies used to promote clothing renting and swapping business.

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