For a growing number of rural communities, Latinxs – a gender-neutral term for individuals originating from Latin America, have positively affected community prosperity and economic security. In order to sustain and further promote rural economic growth, Extension should take bold actions to embrace the strengths and to address the needs and desires of this diverse population group. This paper highlights findings from 14 studies related to the USDA Hatch Act–funded multistate research projects, Rural Families Speak and Rural Families Speak about Health, and shares recommendations for strengthening Extension’s engagement with Latinx populations across rural America.