There are many opportunities for improvement in equipment used in the hay and forage industry. University and industry groups have listed and prioritized these opportunities. A project was undertaken to evaluate the level of satisfaction farmers in Allamakee and Mahaska counties in Iowa have with their hay and forage equipment, and to have them identify any needed changes in that equipment. The information was obtained through mailed surveys and follow-up phone interviews. The surveys included two evaluation matrices, which farmers used to rank their equipment on a satisfaction scale with respect to several criteria.