Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market
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2010-10-01
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Abstract
The purpose of this study was to explore how ethnicity may affect Malaysian consumers' apparel preferences.
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article
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This proceeding is from 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.
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Fri Jan 01 00:00:00 UTC 2010