Influence of Shopping Involvement and Perceived Control on Approach Responses Toward an Online Apparel Retailer

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Date
2003-01-01
Authors
Kim, Jihyun
Fiore, Ann Marie
Lee, Hyun-Hwa
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Research Projects
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Abstract

The present study investigated the influence of shopping involvement and perceived control created by web site interface features on consumers' approach responses toward an online apparel retailer.

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This proceeding is from the 60th Annual Conference of the International Textile and Apparel Association (2003): pp. 1-2. Posted with permission.

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Wed Jan 01 00:00:00 UTC 2003