Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options
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2001-01-01
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This study examines whether an individual's preferred level for environmental stimulation was associated with the types of products, services, and experiences desired from mass customization of apparel.
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This poster is from the 58th Annual Conference of the International Textile and Apparel Association (2001): pp. 1-2. Posted with permission.
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Mon Jan 01 00:00:00 UTC 2001