The Effects of Internal and External Factors on South African Consumers' Impulse Intention to Visit Pop-up Stores
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2013-01-01
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Apparel, Events and Hospitality Management
Abstract
This paper investigates the internal and external factors affecting South African consumers' impulse intention towards visiting pop-up stores.
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This proceeding is from the 70th Annual Conference of the International Textile and Apparel Association (2013): pp. 1-3. Posted with permission.
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Tue Jan 01 00:00:00 UTC 2013