Iowans age 50+ with limited income are at higher risk of poor nutritional status and could benefit from SNAP. The Wellness and Independence through Nutrition (WIN) program aims to increase awareness of SNAP and how it can help maintain good health for Iowans age 50+ in counties where SNAP enrollment is low through both direct and indirect outreach sessions. The program focuses on the benefits of SNAP. Evaluations suggest the WIN program is effective in increasing SNAP awareness, SNAP benefits (e.g., health), and potential economic impact (approximately $162,500).