Consumer co-design is a subject explored through the lens of mass-customization of apparel (Park, 2004, Ulrich, Anderson-Connell, & Wu, 2003), however this asymmetrical wedding gown was developed through individualized co-design. The individualized co-design process, as depicted in Figure 1, involved (1) defining the customer’s preferences, personality and aesthetic, (2) determining common elements between the customer and the designer’s aesthetic, (3) selecting appropriate materials and techniques for realizing the design.