Exploring consumption intentions of customized apparel

Date
2013-01-01
Authors
Baytar, Fatma
Ashdown, Suson
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Altmetrics
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The online shopping experience promises to become more interactive, creative, and social. Emerging digital technologies in the fashion industry could change the dynamics of online garment purchase and garment consumption by enabling consumers to acquire visual information, interact, co-design, and make more educated purchase decisions (Ashdown & Loker, 2010).

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