The Newton bra marries strength and stability with an attractive design in providing the ultimate movement reduction for large cup women participating in high impact sports. Using a qualitative survey of 17 participants, the research aimed to identify the features most desired in a sports bra for women 40-60 who wear a C-cup or larger. The most important attribute was to reduce or eliminate movement. Following a user-centered design framework, the Newton Bra incorporates an elastic band constructed to diminish the upward movement of the breast tissue. The bra design employs a 2-layer system of encapsulation with an additional outer layer of compression which includes the axillary (underarm) area. Thus, Newton's Law is proven true- what does not go up, will not come down.