Selling your Design Ideas: 45 Seconds or Less

Date
2016-11-09
Authors
Quesenberry, Peggy
Kincade, Doris
Conner, Dolly
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

Fashion companies are using social media and other quick communication tools to promote merchandise, share ideas and create a following among customers. With the rapid means to share ideas and visuals considered to be normal and expected, we need to help our students learn to promote their ideas and themselves this way. To help students train for using the quick promotion technique, we reduced their product line presentation time from the traditional three to five minute presentations using Prezi©, or PowerPoint© to 30 to 45 second "sound bites." When the assignment was first given several students did not think it was possible to "get across" all the information they wanted to in such a short time, and felt they needed more time to share about their work. During the in-class presentation times, we listened, learned, and were informed through short stories, poems, and several radio-like short 'jingles.'

Comments
Description
Keywords
Citation
DOI
Source