Sustainable Fashion Consumption and Happiness: A Self-Determination Theory Perspective
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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The purpose of the study was to investigate the relationship between sustainable consumption and happiness using the self-determination theory. The data were collected from 317 U.S. adults, which was subjected to structural equation modeling. The proposed framework explains about 45% of the outcome variable.