Globally-Sourced or American-Made Apparel: Post-election Consumers' Preferences
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
With a year-long presidential campaign focused on 'Make America Great Again', there was a huge emphasis on increasing the domestic manufacturing and employment opportunities (Flurry, 2016). With the given background and current scenario, the purpose of the present study was to survey consumers and seek their opinion and preferences on various aspects related to apparel manufacturing (e.g., country of origin, willingness to pay, fair labor). An online survey was used to collect data from U.S. nationals which resulted in 72 useable responses based on questions asking about consumers' awareness and preferences on apparel manufacturing locations, country of origin, apparel made in America, willingness to pay for "Made in America" apparel, and fair labor practices. Out of the total number of respondents who answered, 39% (sometimes), 33% (rarely), and 22% (never) look at the apparel label for country of origin information while making a purchase. The opportunity for American-made apparel looks positive.