Sustainable Fashion Development: Applying Transformational Design
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
Fashion is like the high-speed rotation of a tire, where styles with a specific set of aesthetic characteristics that are adopted by a group of people during a limited period of time change frequently (Ruppert-Stroescu & Hawley, 2014). Participating in the fashion system involves selective human behavior influenced psychological desires and social needs; people represent their self-identity, social order, self-emotion taste, hobbies and social habits by their clothing preferences (Wilk, 2002). Consumers in the United States change styles rapidly to keep up with fashion (Lang, Armstrong, & Brannon, 2013), and apparel overconsumption is depleting both renewable and non-renewable natural resources (Cao, Frey, Farr, & Gam, 2006). Engaging the sustainable design theoretical frameworks of C2C (McDonough & Braungart, 2002) and empathic design (Niinimäki & Koskinen, 2011) with transformational design, a method to create products that can be adapted by the user (Zhen Wang, Wang, Lian Yu, Sun, Liu, & Min Wei, 2014), the purpose of this research was to create The Moment (Figure 1), a product line that extends the use time of clothing by providing consumers more options for diverse styles within one garment to increase wearing frequency and ultimately reduce the frequency of new purchases and subsequent waste.