Big-Data Labs: Merchandising Informatics by Using Hyperlinks and Network Analysis Visualization Approaches

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2018-01-01
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Kim, HaeJung
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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Merchandising informatics, a novel research-related pedagogy, views data analytics from an information management perspective on merchandising practices. More willingly competent merchandising graduates are able to provide analytical support to cross functional projects (e.g., email targeting, consumer recommendations, product loyalty forecasts) and assist in building large data sets from multiple sources in order to predict future data characteristics. A visionary data inventor with a passion for learning new technologies and translating data into business solutions is critical for growth and success in the merchandising industry.

Merchandising informatics aims to transform teaching and learning at graduate courses and around the globe by implementing big-data labs. Applying hyperlinks and Network Analysis Visualization (NAV) approaches to big data construal helps graduates grasp contemporarily big data concepts more quickly and fully, connect theory and application more adeptly, and engage in learning more readily, while also improving instructional techniques, and facilitating the widespread sharing of knowledge. Indeed, the information management perspective and practical experiences within merchandising informatics equip graduates with unique and career-oriented capabilities.

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