The effects of advertisements using the endorsements of culturally-congruent spokespersons on consumer attitude and purchase intention
Date
2007-01-01
Authors
Lu, Mingxue
Major Professor
Advisor
Suman Lee
Committee Member
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Altmetrics
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Research Projects
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Greenlee School of Journalism and Communication
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Keywords
Journalism and mass communication;
Copyright
Mon Jan 01 00:00:00 UTC 2007