Integrating Environmental and Social Sustainability Into Performance Evaluation: A Balanced Scorecard-Based Grey-DANP Approach for the Food Industry

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Duman, Gazi
Taskaynatan, Murat
Kongar, Elif
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Rosentrater, Kurt
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Center for Crops Utilization Research
In the 1980s a crisis existed in American farming—a crisis of overproduction, underutilization, and decreasing international market share for raw commodities. Also, the United States’ growing dependence on imported oil and long-term forecasts for increasing oil prices put America at risk. To address this crisis, Center for Crops Utilization Research (CCUR) was established in 1984 through a special appropriation from the Iowa legislature. The center was tasked to respond to the urgent need to improve America’s agricultural competitiveness. Four decades later, there are new opportunities to increase demand for Iowa’s crops. Consumer demand is increasing for new healthful food ingredients, biobased alternatives to petroleum-based products, and sustainable and environmentally friendly industrial processes. The rapid advancement of new food processing technologies and industrial biotechnology enable those demands to be met in an economically viable way. While CCUR’s core mission of increasing demand for Iowa crops remains relevant, the center is also taking these opportunities to grow our connection with companies and entrepreneurs to help them to test, troubleshoot, and optimize their ideas in an industrial-friendly setting.
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Agricultural and Biosystems Engineering

Since 1905, the Department of Agricultural Engineering, now the Department of Agricultural and Biosystems Engineering (ABE), has been a leader in providing engineering solutions to agricultural problems in the United States and the world. The department’s original mission was to mechanize agriculture. That mission has evolved to encompass a global view of the entire food production system–the wise management of natural resources in the production, processing, storage, handling, and use of food fiber and other biological products.

In 1905 Agricultural Engineering was recognized as a subdivision of the Department of Agronomy, and in 1907 it was recognized as a unique department. It was renamed the Department of Agricultural and Biosystems Engineering in 1990. The department merged with the Department of Industrial Education and Technology in 2004.

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  • Department of Agricultural Engineering (1907–1990)

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In addition to retaining high levels of customer satisfaction, sustainability of businesses is also heavily reliant on the efficiency of their internal and external processes. Continuous performance evaluations using key performance metrics to leverage operations are essential in maintaining a sustainable business while achieving growth objectives for revenue and profitability. Traditionally, companies have considered various financial criteria, quality characteristics, and targeted levels of service as their primary factors for performance evaluation. However, increasing environmental and social awareness and accompanying governmental legislations are now requiring companies to integrate these two aspects into their performance evaluations. With this motivation, this study proposes a Balanced Scorecard (BSC)-based approach combining Decision-Making Trial and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP) methodologies for performance evaluation. The grey system theory has been utilized in order to capture the vagueness and the uncertainty in decision making. To demonstrate the functionality of the approach, a case study is conducted on a U.S.-based food franchise. The results of the algorithm and a discussion elaborating on the findings are provided.


This article is published as Duman, Gazi Murat, Murat Taskaynatan, Elif Kongar, and Kurt A. Rosentrater. "Integrating Environmental and Social Sustainability into Performance Evaluation: A Balanced Scorecard-Based Grey-DANP Approach for the Food Industry." Frontiers in Nutrition 5 (2018): 65. doi: 10.3389/fnut.2018.00065. Posted with permission.

Mon Jan 01 00:00:00 UTC 2018