Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective
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2004-11-01
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Abstract
This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.
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This proceeding is from 61st Annual Conference of the International Textile and Apparel Association (2004): pp. 1-2. Posted with permission.
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Thu Jan 01 00:00:00 UTC 2004