A Homophily/Heterophily Model of Communication in the Apparel and Textiles Industry
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
The purpose of this concept paper is to examine the social sciences concept of homophily/heterophily (Hom/Het) as it relates to the apparel and textiles (AT) field. Homophily is the degree of similarity while heterophily is the degree of difference between a communicator and receiver of a message. Due to its visual nature, apparel is an integral part of the communication process and it is also very reflective of fashion change. While there has been some related research in the AT field, a model of Hom/Het has not been made. Such a model has the potential to guide research, teaching, and practice for successful communication within the AT field.