The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users
The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users
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Date
2016-11-10
Authors
Kim, Dogyeong
Hwang, Jinsook
Hwang, Jinsook
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Abstract
The main purpose of this study was to investigate the effect of perceived fashion information characteristics on commitment and intention to use fashion Instagram. Additionally, the study segmented Instagram users and analyzed the differences among the segments.