The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users
Date
2016-11-10
Authors
Kim, Dogyeong
Hwang, Jinsook
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The main purpose of this study was to investigate the effect of perceived fashion information characteristics on commitment and intention to use fashion Instagram. Additionally, the study segmented Instagram users and analyzed the differences among the segments.
Series Number
Journal Issue
Is Version Of
Versions
Academic or Administrative Unit
Type
event