Exploring Young Consumers' Trust and Purchase Intention of Organic Cotton Apparel
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
Sales of organic cotton products have grown significantly in recent years, as consumers increasingly seek out sustainable, chemical-free fiber. Considering consumer trust is essential for growing the organic clothing market, this study aims to investigate the key factors that may influence young consumers' trust and purchase intentions of organic apparel products. Specifically, this study explores the relationships between corporate social responsibility (CSR) reputation, product price, organic label, and consumer trust and purchase intentions by surveying college students.