The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation
The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation
Date
2018-01-01
Authors
Braun, Alina
Chattaraman, Veena
Chattaraman, Veena
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Altmetrics
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Abstract
This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.